Vineyards and cellars since 1880

In a world where wines are generally produced using the same grapes, the same technology, the same
additives, the same oak for aging and above all the same wine makers, our aim is to obtain a wine which is
the expression of the vineyard it comes from, of the grapes it is made of, and above all of our own ideas.

Matteo Ascheri
The Azienda Agricola Giacomo Ascheri originated in the early 19th Century in La Morra, a picturesque little hilltop town founded in the 12th Century. Early on, the family developed a vine cultivation method considered innovative for its time. In 1880, they moved the winery to the nearby town of Bra, a more convenient distribution location. Both Bra and La Morra are in the Langhe area of northern Italy’sPiedmont region, about 60 Km south of Turin. This area produces some of Italy’s
best wines

Matteo Ascheri and his son, Giuseppe, subscribe to the winemaking philosophy of non-intervention, usingtechnology in moderation and aging the wine in large casks. Their goal is to capture the most faithfulexpression of the vineyard, with respect to the wine’s elegance, finesse, natural concentration, and balance. In recent years, Ascheri has added to its original La Morra estate, with new vineyards in Serralunga d’Alba,Verduno, and Bra. The vineyards are managed according to the principles of sustainable agriculture,following The Green Experience guidelines. The Green Experience is a cooperative organization dedicated to treating the planet, wildlife, and people with respect.

Matteo Ascheri says, “Our job is not to produce great wines in the best vintages, as it can be relatively simple. What we need to do is produce good wines in difficult years. That is extremely complicated. ”